Lumiere Optics opened a new store in North Avenue with a premium experience and select brands

Lumiere Optics Opens a New Store on Northern Avenue

On July 2, Lumiere Optics opened its new branch in one of Yerevan’s most active and prestigious locations, at 1 Northern Avenue.

The new store was designed not simply as another optical retail location, but as a space where choosing eyewear becomes a personalised experience, combining visual comfort, style and premium service.

Lumiere Optics has been operating in the Armenian market for 17 years. Over the years, the company has developed a model of an optical retail network where customers receive not only a product, but also professional guidance, support in making the right choice and confidence in the quality of the brands represented.

Choosing Eyewear Is Not Only About Style, but Also About the Right Fit

Choosing the right pair of glasses is not simply about selecting a brand. It is important to consider facial structure, the fit and weight of the frame, the correct choice of lenses and the customer’s lifestyle.

Eyewear may be intended for work, driving, prolonged screen use, an active urban lifestyle or special occasions.

At its new store, Lumiere Optics focuses specifically on this approach: helping customers find eyewear that is not only visually appealing, but also comfortable and properly fitted.

Selected Brands: Chrome Hearts, MIU MIU, MYKITA, Prada, Ray-Ban, Chopard and Gucci

The new store features collections from a number of internationally recognised brands, including Chrome Hearts, MIU MIU, MYKITA, Prada, Ray-Ban, Chopard, Gucci and others.

This selection gives the new store a clear positioning. It is designed for customers who view eyewear not only as a necessity, but also as an important part of their personal image, style and quality of life.

An Official Opening for the Lumiere Community

Lumiere Optics’ loyal customers were invited to the official opening event held on July 2.

For the company, the event was also an opportunity to express gratitude to the customers who have helped build Lumiere’s loyal community over the years.

At Lumiere Optics, premium service is understood as something that begins not with a sale, but with a relationship: understanding the customer’s needs, making the selection process easier and maintaining that connection after the purchase.

A New Address in the Heart of the City

The location at 1 Northern Avenue was chosen deliberately. It is one of the city’s most active and visible areas, bringing together everyday urban movement, tourism, the business environment and the dynamic rhythm of city life.

The new store gives Lumiere Optics the opportunity to make a high-quality optical experience more accessible in the centre of Yerevan, both for existing customers and new visitors.